VICHY

Vichy is a French cosmetics company specializing in skin care products, make-up and fragrances.

The brand focuses on scientific research to offer skincare solutions for every skin type and need, while respecting skin tolerance.

Vichy is a subsidiary of the L'Oréal group and is available in over 60 countries worldwide.

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Vichy wanted to communicate on its anti-pigmentation spot product. As part of their inbound campaign, they decided to use native advertising in popular media newsletters to achieve their goal.

Objective: Inbound campaign

The main objective of the campaign is to drive qualified traffic to our client's website.

Using a relevant content strategy, we aim to attract the attention of people interested in skin care and pigmentation spot problems, directing them to their informative and persuasive content.

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Strategy

To achieve this objective, we opted for a native advertising campaign in premium media newsletters.

Closermag : A popular media focusing on celebrities and everyday life. Closermag newsletters reach a wide audience interested in beauty trends and tips for radiant skin.

Marie France : A renowned women's media, covering a wide range of topics including fashion, beauty and well-being. Their newsletters mainly reach women concerned with their appearance and health.

Voici : An entertainment magazine famous for its celebrity, fashion and beauty news. Voici's newsletters are very popular with an audience looking to stay up to date with the latest beauty trends.

Gala : A reference media for news on public figures, fashion and beauty. Their newsletters reach an audience interested in beauty tips and skin care products.

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Over the two weeks of the campaign, the native ad was delivered to 205 million combined impressions in the newsletters of the above-mentioned media.

Thanks to a precise targeting strategy, the campaign generated 403,700 qualified clicks from interested users.

Using a native advertising strategy, we succeeded in driving targeted traffic to our client's site by providing relevant and useful information.

The campaign was well received by the selected media and reached the right audience.

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205M

Views

403K

Click rate

VICHY

Objective: Inbound campaign

Strategy

They trust us