IKEA

Ikea is a brand known and recognized the world over for its functional, designer and affordable furniture.

Its mission is to improve the daily lives of as many people as possible.

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Ikea entrusted us with the communication of the following offers: Dressing room design: users could benefit from a free 30-minute videoconference appointment with an expert to design a dressing room. ‍ Living room storage design: users could take advantage of a free 30-minute videoconference appointment with an expert to design storage for their living room. Au revoir désordre: Ikea offered its LOTE chest of drawers for €39.99 to help users tidy up their homes on a budge

Objective: Generate traffic

The brand aims to improve its visibility and increase visits to its website and stores in France.

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Strategy

To maximize campaign performance, we employed several strategies.

Choice of media : we selected media such as Voici quotidienne, Voici Active, Nature Essence, Gala Quotidienne and Femme Actuelle to reach a wide and varied audience.

Personalization : ads were customized according to media and target to maximize their effectiveness.

Highlighting benefits : we highlighted the advantages of the offers proposed to encourage users to take action.

Performance monitoring : we tracked campaign performance in real time to adjust our strategy if necessary.

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During the month of broadcast, the campaign generated 95 million impressions and over 200,100 clicks.

A fine performance that helped boost traffic to the website and in-store.

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95M

Views

200K

Click rate

IKEA

Objective: Generate traffic

Strategy

They trust us