Newsletters are an excellent way of reaching an audience easily, as they are subscribed to your content. Many publishers publish their content for the first time using paid newsletters.
Paid newsletters may seem surprising in the face of so many free newsletters, but it's a very interesting medium for a subscription model. Today, more and more information is read online. So we need to think of paid e-mail newsletters like a newspaper subscription. Readers interested in specific content are willing to pay to have the best news in a sector delivered directly to them.
Paid newsletters are becoming popular. To start creating your own, you need to find your own niche. Propose qualitative content with added value for which Internet users would be interested and willing to pay.
The subjects of your newsletter should relate to a specific field to highlight your expertise. However, it's important to include enough content to keep offering new news over the long term.
Once you've defined your topics and the area in which you want to bring value, you also need to figure out how to reach the people likely to subscribe, and by choosing your price.
Determine your rates
To create your paid newsletter, you need to define its price. This means estimating how much people are willing to pay to receive your newsletter. Take into account your area of interest, the type of person you want to send your content to, and how often you want to send it.
Paid e-mail newsletters average between $5 and $10 a month, with the option of paying by the year. Prices can vary from $2 to $15 per month. The cheapest subscriptions generate a lot of subscriptions, but require a lot of time to respond to your subscribers' needs and messages. Conversely, higher-priced subscriptions generally provide access to additional benefits, but have a smaller audience.
So you need to find the price that will allow you to be profitable, but be affordable enough so that a large enough audience can subscribe to your paid newsletter without spending money on marketing.
Offering an annual subscription is one possibility. It's a common practice that's also much better for your bottom line. In fact, annual subscriptions allow you to keep your subscribers for longer. This reduces the number of people who cancel from month to month by keeping them on a yearly basis. Annual subscriptions are worthwhile if you know you'll still be offering content after a year.
The key is to choose the model that suits you best, taking into account the frequency with which you publish content and your target audience.
Part of your marketing strategy will also involve thinking about when you start charging for your newsletter. Decide whether or not to offer potential subscribers a free trial. Not offering a free trial can be a barrier to sign-up. However, people who sign up without a trial are probably already much more convinced by your offer. They are therefore less likely to disengage quickly.
Another possibility is to offer a one- or two-week trial that automatically switches to a paid package if the subscriber takes no action behind it. This lowers the barrier to attracting new subscribers, but may increase the churn rate when switching to a paid subscription.
Find and develop your subscribers
Once your paid newsletter has been created, it's time to develop your audience. As with all content creation, acquiring new subscribers is essential if your offer is to be profitable. Subscriber acquisition is a time-consuming process, and you'll need to work hard to achieve long-term results.
Before you start offering a paid newsletter, you can write publicly to help people understand your writing style and the areas you cover. This practice helps you gain an audience before monetizing your content. This can take the form of a blog or a free weekly newsletter. It's a way of giving a taste of what your paid newsletter might look like. The newsletter is a great way to build and reach a regular audience.
Communicate on your social networks to increase the visibility of your newsletter. Facebook groups or communities are effective ways of spreading the word about your content, bearing in mind that you need to bring value to a subject.
See also our article on how to increase your database for more details.
Define your mailing frequency
Once you've defined your price, it's time to start sending out your content. To do this, you need to choose a sending frequency. Many free newsletters are sent out weekly.
The majority of paid newsletters tend to be sent between 4 and 5 times a week, the frequency often varying according to price.
If you commit to a schedule for regular mailings, such as a specific time or day of the week, make a public note of it. This helps subscribers anticipate receiving your newsletter in their mailbox on a specific day.
By specifying this schedule, it's important to stick to it to avoid unsubscribes.
Tools for creating your paid newsletter
Now that your paid newsletter strategy has been set up, it's time to choose the tool that will enable you to create it. There are many platforms available for implementing your paid newsletter strategies. Here are just a few examples:
Sendinblue
Sendinblue allows you to manage an unlimited number of contacts, whatever your offer.
There's a free offer that lets you send up to 300 emails a day, but some options and features are limited. There are also 3 paid monthly offers: Lite, Premium, Enterprise.
Mailjet
With this platform, you can easily grow your audience by integrating a sign-up widget on your site. Mailjet allows you to synchronize new contacts and unsubscribes. The tool is highly intuitive and offers both free and paid subscriptions.
Revue
The tool provides an easy-to-use editor optimized for content creators. It's possible to start building your newsletter for free. The platform launched paid features in April 2018 that make it easier to create your own paid subscription newsletter, as well as send your free weekly newsletter. The tools focus on editorial newsletter creation and content.
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