2020 Infographic: Key figures for email

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Email is an ever-growing and popular channel. A popular tool not to be overlooked in any marketing strategy to generate leads. Widely used by the French, it represents a traffic-generating opportunity for your email campaigns. Here are a few key figures to know about email, proving that its use is still very much in vogue.

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Key email figures:

• Number of email users worldwide : More than half the world's population communicates by email, i.e. 3.9 billion people in 2019. This number is expected to rise to 4.3 billion by 2023.
• Number of email users in France : In 2019, 42.2 million people will connect to an online messaging service every month.
• Number of emails sent per day : The total number of emails sent and received worldwide is over 306.4 billion in 2020, and should reach over 361.6 billion in 2024.
• Email market : The email market represents more than $46.8 billion in 2020 and is expected to reach more than $84.2 billion by the end of 2024 Growth due in particular to a major migration to professional cloud messaging services. (Source: Radicati Group)

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The main messaging services :

Worldwide :

Gmail with 1.5 billion active accounts

Outlook/Hotmail

Yahoo

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In France :

Gmail (29,265,000 unique visitors per month)

Outlook (14,709,000)

Orange mail (13,955,000)

SFR mail (6,458,000)

Yahoo mail (5,085,000)

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The top 3 e-mail services used in France are Gmail, Outlook and Orange mail, with a combined total of over 57 million unique visitors every month.

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