The first solution
"people based marketing"
built on e-mail address
Each email address represents a unique identifier offering much more targeting possibilities than a cookie: the email address is used on the web as on all social networks, and also on mobile, tablet and desktop. And your address does not expire after 30 days.
We offer publishers an adserver and access to a network of RTB advertisers to target each individual, on each device, with a suitable advertising message. This message fits perfectly into the format of newsletters and CRM transactional emails of our publishers.
With IVIDENCE, the personal data of the publisher's readers is protected, like the first party data of an advertiser. We use a "salted email hash" to ensure the diffusion of a unique and anonymous identifier, specific to each publisher.
The audience reached by IVIDENCE is the core target of each of the partner publishers. These are attentive readers, who have realized an Optin process to receive content from the publisher, then who have voluntarily opened an email from this publisher. Treated with respect and via integrated advertising formats (native or IAB), this audience is the most active of all.
Publishers can directly manage their inventory, or let the IVIDENCE SSP bring them the advertisers present on our programmatic platform. We manage over 75M bids per day to match your audience with the most qualified advertising.